Fiora

Company

• Business name: Fiora (spelled phonetically F-I-O-R-A in the source voice memo; spelling not otherwise confirmed)
• Legal name: unknown
• Business category: unknown (referred to as a "cafe" in the note, not otherwise confirmed)
• Website: unknown (plan is to find an email address on Fiora's website, implying a website exists but its URL is not yet captured)
• Instagram: unknown
• Number of locations: unknown
• Account owner: unknown

Locations

Location 1

• Location name: unknown
• Address: 114 E 40th St, New York, NY 10016
• Opening date: unknown
• Shipping address: unknown
• Status: unknown

Contacts

Contact 1

• Name: unknown (owner; not yet named)
• Role: Owner
• Email: unknown
• Phone: unknown
• Preferred channel: email (planned — owner is rarely in the shop, so email via the website is the intended channel)
• Decision role: unknown, likely primary decision-maker as owner (inferred, not confirmed)

Commercial Information

• Current matcha supplier: unknown (not asked as of the visit on 2026-07-22)
• Estimated monthly usage: unknown
• Payment terms: unknown
• DUNS number: unknown
• Notes: Cold lead; visited in person 2026-07-22, spoke only to staff. Owner rarely comes into the shop, so no in-person follow-up is planned; primary channel going forward is email, once an address is found on Fiora's website.

Data Quality

• Last verified: 2026-08-04
• Verified by: context drop note (_inbox/2026_08_04_text_note-19.md)
• Open profile questions: confirm business name spelling; find website URL and an email address on it; identify the owner's name; confirm business category, address, and current matcha sourcing. Address sourced via web search on 2026-08-04, not yet confirmed by direct customer contact.

Current Situation

Fiora is a cold prospect visited in person on 2026-07-22. Our rep spoke only with a staff member; the owner was not present and, per staff, rarely comes into the shop. No name, email, or phone number for the owner has been captured. Because the owner is rarely on site, no further in-person follow-up is planned — the intended channel going forward is email, once an address can be found on Fiora's website. No outreach has been sent yet.

Key People

• Owner — Owner (inferred), likely primary decision-maker — name not yet known; rarely in the shop, per staff

Customer Needs

• Primary use case: unknown
• Expected volume: unknown
• Flavor preference: unknown
• Color preference: unknown
• Target price: unknown
• Lead-time requirement: unknown
• Packaging preference: unknown

Commercial Assessment

• Current stage: identified — visited in person 2026-07-22; owner not met, no contact channel confirmed yet
• Interest level: unknown — no interaction with the owner has occurred yet
• Urgency: unknown
• Primary blocker: owner rarely in the shop, so no direct in-person contact path; no email address found yet
• Buying readiness: unknown
• Opportunity potential: unknown — no usage, volume, or business details confirmed yet
• Main risk: without an in-person or already-known contact channel, this lead depends entirely on finding a working email address on Fiora's website and getting a response

Product Fit

• Preferred SKU: unknown — no discovery call or tasting has occurred
• Recommended SKU: unknown — insufficient information to recommend
• Reason for recommendation: not applicable yet
• Alternatives: not applicable yet

Open Questions

• What is Fiora's website URL, and what email address can be found on it?
• Who is the owner (name)?
• What is Fiora's current matcha supplier?
• What is Fiora's business category, address, and Instagram account?

Current Recommendation

Find an email address on Fiora's website and send an introductory email directly to the owner, since they are rarely on site and in-person visits are not a reliable path. Goal is a reply from the owner leading to a scheduled tasting conversation.

Evidence Used

• Timeline event: timeline/2026-07-22-store-visit-cold-lead.md

Active Actions

action-001

• Action: Find an email address on Fiora's website and send an introductory email to the owner
• Type: outreach
• Reason: Cold lead visited in person 2026-07-22; owner is rarely in the shop, so email is the primary viable contact channel
• Trigger: Store visit on 2026-07-22 confirmed the owner is rarely present and no direct contact was captured
• Owner: unknown
• Priority: medium
• Status: proposed
• Due date: not specified
• Approval required: no
• Agent permission: draft_only
• Required inputs: Fiora's website URL and an email address found on it
• Completion condition: Owner responds to the email and a tasting conversation is scheduled
• Created from: timeline/2026-07-22-store-visit-cold-lead.md
• Result:

Waiting on Customer

• None yet — no outreach has been sent to Fiora as of this drop.

Scheduled Follow-ups

• None scheduled yet — no in-person follow-up is planned since the owner is rarely on site; next step is tracked via action-001.

Completed Actions

• None yet.

Summary

Context drop (typed note) logging a cold-lead visit to Fiora: on 2026-07-22, our rep visited the cafe and spoke with a staff member. The owner was not present and, per staff, rarely comes into the shop. No contact information was captured during the visit. The plan going forward is to find an email address on Fiora's website and send an introductory email, since the owner is rarely on site and in-person follow-up is not currently planned.

Extracted Facts

• Fact: In-person visit, staff spoken to, owner not present

  • Value: Visited Fiora cafe on 2026-07-22 and spoke with a staff member; the owner was not there and rarely comes into the shop, per staff
  • Scope: opportunity
  • Status: confirmed
  • Source: _inbox/2026_08_04_text_note-19.md (note cites an earlier internal record, Raw/2026_07_22_voice_note_11.md, not itself available in this CRM)

• Fact: No direct contact channel captured yet

  • Value: No contact info (name, email, phone) was obtained during the visit; owner not yet named
  • Scope: contact
  • Status: confirmed
  • Source: _inbox/2026_08_04_text_note-19.md

• Fact: Planned outreach channel is email via website

  • Value: Plan is to find an email address on Fiora's website and send an intro email, since the owner is rarely on site
  • Scope: opportunity
  • Status: confirmed
  • Source: _inbox/2026_08_04_text_note-19.md

• Fact: Business name spelling

  • Value: Name spelled out phonetically in the source voice memo as F-I-O-R-A ("Fiora")
  • Scope: company
  • Status: estimate
  • Source: _inbox/2026_08_04_text_note-19.md

Customer Commitments

• None identified.

Our Commitments

• None identified.

Questions Raised

• None identified.

Products Discussed

• SKU: none discussed
• Use case: not discussed
• Feedback: not discussed

Original Evidence

• Source channel: note
• Source reference: _inbox/2026_08_04_text_note-19.md
• Relevant excerpt or transcript timestamp: "Visited cafe, talked to a staff member; owner rarely comes into the shop" (Activity Log, 2026-07-22); "Name spelled out phonetically in the voice memo as F-I-O-R-A" (Notes); original source cited as Raw/2026_07_22_voice_note_11.md, not present in this CRM.